River Island

So we’ve been a bit quiet on Style Insider lately haven’t we, and you may be wondering why… Well, we have been working on something REALLY BIG – our new Autumn Winter campaign!!! Instead of using models like everyone else on the high street does, we’ve decided to use real River Island head office staff. Cool huh?

It’s bigger and better than anything we’ve done before. So big in fact that we’re having trouble picking the final River Island people to use in the campaign. This is where we need your help…

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Why should you vote for me? I have no idea to be honest! I’m not a model, I’m not glamorous, I love food- especially going out for dinner! I’m a total geek most of the time, my work colleagues will vouch for that! I always sing and dance regardless of being bad at both, I have love handles, not so perfect teeth and skinny wrists.

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Seven years ago, a young slip-of-a-thing worked towards a career in fashion. Despite its unorthodox conception, her career became an overnight success. Naomi Ngei was quickly anointed poster girl for all things London and hip.

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I should win because I’m wearing a leather blazer. A LEATHER BLAZER!!! If that doesn’t excite you then surely nothing does. You should vote for me because: I have big glasses and bigger hair; I’ll spend the money wisely on vintage granddad cardigans; and of course because I’ll love you forever.

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So what can I tell you about me that should make you want to vote for me? Well I am a veteran at River Island as a buyer for 2 years now! I am totally nuts about clothes, fashion and getting dressed in the morning (everyday is a fashion show)...

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Hey gals…make way for the Autumn Winter 08 collection at River Island!!!! And boy, what a collection it is….this rockin’ dress being by far my favourite staple piece this season (I’m biased obviously, being the assistant buyer on the department, but was worth a try)!!!

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Hello. My name is Scott Furnell-Calvert.
So, I’m writing this to tell you a bit about me...which probably makes this more of a blag than a blog.

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Me mam is giddy with excitement at the prospect of gathering up her friends at her local bus stop in Hull, breaking out the champagne, and toasting the Number 47 with my picture on it (‘James Lawrence knows good fashion…’).

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Day 415 at Head Office: Diary of an R.I. Employee.

My individual River Island style is something that has changed and developed again and again since I started working at Head Office taking influence from anything I can see, hear or get my grubby mitts on!!!

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Hi, my name is Ann-Marie Rigney. So far I have been living the life of a designer at River Island. They whisked me away from Ireland immediately after graduating and I haven’t looked back since.

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